Saturday, March 21, 2009

Resume

Ran across this, and thought it might be useful as you head into Summer Job season. It's more focused on those looking for career jobs, but still useful.

Click on the title to see the original article.




Resumes are horrible documents, premature and unsentimental obituaries: our lives are rarely reduced to such a small number of facts. And writing a resume is a balancing act between feeling outrageously boastful and unimpressive. Some, like Seth Godin, have questioned whether you should even have a resume. I know many people who take whatever dreadful job happens their way just to avoid writing one.

That’s silly. No one has much experience preparing a resume, but it isn’t that hard: you just have to get out of the way of yourself so your accomplishments can speak for themselves. Having reviewed thousands of resumes, I now have a better idea of what the folks in Kafka’s Castle like to see:

Here’s What I Like:
  1. A direct style: use blunt, short words. Most resumes are scanned, not read.
  2. Looks: like a middle-aged man’s apartment. Nice and tidy.
  3. Objective: be direct; your objective is the job you’re applying for.
  4. Verbs ending in “d”: shipped, launched, built, sold.
  5. Results: not responsibilities or experience — but what responsibilities and experience helped you accomplish.
  6. Bullets: 3 ñ 4 results per job.
  7. Numbers: increased traffic from Google 230%, decreased ad spending 40%.
  8. Grades: your GPA, even if it was ten years ago, if it’s over 3.5.
  9. Reviews: ratings from your last review, especially useful if you worked for a tough grader like Microsoft
  10. Honors: we’ll interview an employee-of-the-quarter, every time.
  11. Promotions: if your role changes, highlight that as two jobs.
  12. LinkedIn endorsements: persuasive, even from your friends; excerpted & linked.
  13. A link to your blog: a blog gives you online street cred. For some, it is your resume .
  14. Themes: whether you care about customer service or agile software, tell a consistent story from job to job.
  15. Hobbies: I always want to meet people with fun hobbies. And that’s all a resume is: a request for a meeting. At Plumtree, we received a resume from a Playboy model. A colleague forwarded it to me with a note reading, “I’ve never asked you for anything beforeÖ” I feel the same way about cyclists.
  16. Two pages, max: if you’re under 30, one page.
  17. Anything you did that showed initiative or passion. Eagle Scout. Math Olympics.
  18. Email to the CEO: it takes chutzpah & resourcefulness to go straight to the top. The email address is easy to guess.
  19. Customization: tailor your resume & especially the cover letter to the job.
  20. Completed degrees: I’ve hired plenty of folks a few credits shy of a degree. Some were great; many couldn’t finish what they started. If you have time now, finish your degree.
  21. Gmail address: or your own domain. Nothing says “totally out of it” like an AOL address.
Here’s What I Don’t Like:
  1. Churn: stints at two or more employers of less than two years.
  2. List of generic skills: just show what you actually accomplished at each job.
  3. Typos or misspellings: About half the resumes I get are addressed to “RedFin.” For the other words, spell-check!
  4. Photos: my favorite was of a candidate in tennis whites with a racket.
  5. “Proven”: as in “proven leadership.” We all still have something to prove.
  6. Printed resumes: email a Word document, web page or PDF.
  7. Buzzwords: search bots love it, actual people don’t.
  8. Wordiness: yes, this is the pot calling the kettle black…
But this is just one person’s (very opinionated) opinion. There are plenty of people who have more experience than I do reviewing resumes. What do you like to see?

Friday, March 20, 2009

Be careful what you post online

Along the lines of the "Privacy, what privacy?" conversation we had in class Thursday....

From the "I'm actually a Geek" blog

How to Tweet Your Way Out of a Job

oops

Photo credit: Victoria-Ann

I saw this exchange on Twitter, which is a painful lesson in how NOT to use Twitter in this tough economy.

A lucky job applicant tweeted the following:

Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.

This tweet caught the attention of Tim Levad, a channel partner advocate for Cisco. To which he responded:

Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.

Ouch! The person who dissed the Cisco offer quickly took their Twitter account private. But Twitter search retained the record.

This is another example of the need to be careful with what you post on Twitter, and social media in general






..and then there was this ad guy giving a major presentation in Memphis.........


This particular Twitter posting came back to bite the agency person from Ketchum (New York office) who made some unflattering remarks about Memphis this morning before he presented on digital media to the worldwide communications group at FedEx (150+) people. Not only did an employee find it, they were totally offended by it and responded to the agency person. The kicker is that they copied the FedEx Corporate Vice President, Vice President, Directors and all management of FedEx’s communication department AND the chain of command at Ketchum. Mr. Andrews, the Ketchum presenter, did not take into account that many FedExers are native Memphians and are feircely defensive of their city and their company.



Monday, March 16, 2009

What generation are YOU?

The Pew Internet Life project is a research outfit that looks at how internet use is changing, and how it changes life. Very interesting stuff - especially when you lok at how internet use changes as the age range changes.




Labels: